RAFAEL LEMOS  |  CREATIVE & ART DIRECTOR  |  SÃO PAULO/BRAZIL SÃO PAULO GAMES
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01 / Selected Work

SÃO PAULO
GAMES

ClientIndependent Creative Study
Year2026
RoleConcept & Creative Direction
TypeEnd-to-End AI Creative Experiment

São Paulo Games is an independent end-to-end AI creative study built to test how far one creative director could take a project with AI — from the first prompt to a live, playable game. AI was used across concept, art direction, visual development, assets, animation, game systems, code, testing and QA, with human direction, selection and refinement at every step.

SÃO PAULO GAMES header image
PLAY THE GAME
PLAY THE GAMESão Paulo / 2026
Chapter
01
São Paulo Is Already a Game
The starting point was simple: São Paulo already behaves like a game. Potholes, trash bags, speed bumps, puddles, open drains, dogs and people become a familiar obstacle system — translated into jump, dodge and timing mechanics.
São Paulo Games — São Paulo is already a game
São Paulo Games — seven São Paulo obstacles and their gameplay mechanics
02 From Prompt to Play
Chapter
02
From Prompt to Play
AI was not a finishing tool; it was the production pipeline. ChatGPT / OpenAI supported concepting, art direction, asset development, animation logic, gameplay systems, HTML5 / JavaScript code, iteration, testing and QA. The final build runs on GitHub Pages with Google Analytics 4.
São Paulo Games — end-to-end AI workflow from inspiration to assets, animation, worldbuilding, gameplay and technology
03 Building São Paulo with AI
Chapter
03
Building São Paulo with AI
The city was assembled as a living system rather than a backdrop. Characters, street furniture, traffic, the Tietê River, capybaras, birds and small urban details were created, selected and refined individually, then combined into a world that feels unmistakably São Paulo.
São Paulo Games — AI worldbuilding across the sidewalk, wall, traffic, river and city ambience
04 From Prompt to Playable
Chapter
04
From Prompt to Playable
The final proof of the experiment is not a mockup. It is the game itself: a playable mobile browser experience built end-to-end with AI and refined through repeated creative direction, coding and QA.
São Paulo Games — From Prompt to Playable chapter header

CREDITS

Concept & Creative DirectionRafael Lemos
AI Creative & Production PartnerChatGPT / OpenAI
Visual Development & Asset GenerationOpenAI Image Generation
DevelopmentHTML5 / JavaScript
DeploymentGitHub Pages
AnalyticsGoogle Analytics 4
FormatIndependent AI Creative Study

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