RAFAEL LEMOS  |  CREATIVE & ART DIRECTOR  |  SÃO PAULO/BRAZIL JOVI X300 SERIES ON TOUR
EN/PT | CLOSE ×
04 / Selected Work

JOVI X300
SERIES ON TOUR

ClientJOVI
Year2026
RoleCreation / Art Direction / Design
TypeLaunch Event / Brand Experience

A launch event built as a journey through Brazil, turning the X300 camera system into content experiences designed around the language of each social platform.

JOVI X300 SERIES ON TOUR header image
Keyvisual
Chapter
01
Key Visual
The visual identity set the tone for the entire experience, translating the X300 launch into a bold, travel-inspired system that could unfold consistently across every touchpoint.
JOVI X300 SERIES ON TOUR
JOVI X300 SERIES ON TOUR
JOVI X300 SERIES ON TOUR
02 Arrival & Journey
Chapter
02
Arrival & Journey
Guests enter through a travel-inspired experience, moving from check-in into an immersive tunnel before reaching the event spaces.
Arrival scene
Tunnel
Audience flow
JOVI X300 SERIES ON TOUR
03 Reveal & Space
Chapter
03
Reveal & Space
The main presentation turns the camera system into a story, then opens the physical space and product ecosystem to the audience.
Main reveal
Environment
Product ecosystem
04 Content Activations
Chapter
04
Content Activations
Each activation translates a different camera capability into the native language of a social platform.
TikTok activation
YouTube activation
Activation detail
JOVI X300 SERIES ON TOUR
JOVI X300 SERIES ON TOUR
05 Mockups
Chapter
05
Mockups
A collection of visual applications that extends the X300 identity across key branded touchpoints, keeping the system consistent while adapting to different formats, objects and moments of the experience.

CREDITS

ClientJOVI
ProjectX300 Series Launch Event
Creation, Art Direction & DesignRafael Lemos
Creative & CopyAnanda Mira
StrategyMariana Knitell
Project & 3DNíckolas Andréas

KEEP LOOKING

CHAMBINHO FESTIVALZINHO
CHAMBINHO FESTIVALZINHO2026
AMAZON APP DAY 26
AMAZON APP DAY 262026
NISSIN CAMP NOODLES
NISSIN CAMP NOODLES2025
HONDA MOTOGP FANZONE
HONDA MOTOGP FANZONE2026
NEVE × LOLLAPALOOZA
NEVE × LOLLAPALOOZA2026
BADEN BADEN TASTE SP 26
BADEN BADEN TASTE SP 262026
FALLOUT / PRIME VIDEO
FALLOUT / PRIME VIDEO2024
O LIVRO MAIS DOCE DO MUNDO
O LIVRO MAIS DOCE DO MUNDO2023
AUDI E-MOTIONS
AUDI E-MOTIONS2025
VR — DESCOMPLICA & MULTIPLICA
VR — DESCOMPLICA & MULTIPLICA2025
GAC — AION UT / reCHARGE
GAC — AION UT / reCHARGE2026
PRIO — I LOVE CORRIDA STORE
PRIO — I LOVE CORRIDA STORE2025
LEVI'S 501® — 150 YEARS
LEVI'S 501® — 150 YEARS2023
KITKAT × ROCK IN RIO
KITKAT × ROCK IN RIO2022
EDIT + MOTION
EDIT + MOTION-
NISSIN THINKING
NISSIN THINKING2027
SÃO PAULO GAMES
SÃO PAULO GAMES2026
CUP NOODLES × CCXP 2026
CUP NOODLES × CCXP 20262026
BRADESCO × OKTOBERFEST 2026
BRADESCO × OKTOBERFEST 20262026