PRIO
I LOVE CORRIDA STORE

Inside I Love Corrida PRIO at Rio de Janeiro’s Jockey Club, VOE was responsible for the branded store — from spatial concept through production and final execution. The space needed to feel unmistakably part of the race while operating as a clear, inviting retail experience.

The store was organized as a bold three-color environment: blue for apparel, pink for products and green for information and purpose. Architecture, circulation, graphics and merchandising were designed as one system, turning a compact footprint into a highly visible brand space.

The project was developed to survive the transition from render to build. Colors, volumes, display zones and graphic applications were carried through into the finished space, keeping the original concept legible in the real environment.

The store connected commerce with the wider I Love PRIO platform. Sales from the space were directed to two supported initiatives featured inside the stand — Pirilampos do Planeta and Favela Brass — giving the retail experience a social layer beyond the transaction.