Chapter
01
Branded Experience — Spatial Concept
One concept came to life in two distinct festival spaces. Inside the Lolla Lounge, Alfredo On The Run turned Neve’s language of care into a voice-driven interactive game. Separately, Neve transformed the VIP restrooms into a premium brand environment. Different locations, but the same visual system, tone and design language connected both experiences under one clear brand idea.
Alfredo On The RunLolla Lounge
Interactive Brand ExperienceSpatial Concept
VIP RestroomsBrand Activation
Brand EnvironmentCare & Comfort
Care in the DetailsVIP Brand Activation
Branded ExperienceProject Film
02 Support System — Care Journey
Chapter
02
Support System — Care Journey
Within the VIP restroom activation, care went beyond aesthetics. Alfreda and a clear support communication system made reassurance visible and accessible, adding a human layer to the experience and reinforcing Neve’s role as a brand that takes care in practical ways.
Visible Support SystemCare as a Service
03 Brand Details — Support Materials
Chapter
03
Brand Details — Support Materials
Practical festival essentials extended the experience beyond the spatial activations. Functional pieces and collectible details carried the same visual language into objects designed to support, protect and connect with guests throughout the event.
Festival EssentialsFunctional Care
Music CultureCollectible Details
Brand DetailsCollectible Pins
