Chapter
01
The Campaign System
A promotional campaign built as a flexible visual system rather than a single key visual. The core language was designed to stretch across different messages, moments and consumer needs while preserving the same energetic promotional identity.
Descomplica & MultiplicaMaster Key Visual
Different MomentsOne Visual Language
Flexible Key VisualCampaign System
02 The Rollout
Chapter
02
The Rollout
From social content to out-of-home, retail and digital touchpoints, the campaign system was adapted to different formats without losing its visual consistency. The rollout turned one promotional language into a broad, recognizable ecosystem across the consumer journey.
Social / OOH / EnvironmentCampaign Rollout
Partner NetworkRetail & Digital
CRM & Support MaterialsExtended Touchpoints
