HONDA
MOTOGP FANZONE

Honda’s relationship with racing goes far beyond sponsorship. With decades of leadership in Brazilian motorcycling and a global competition legacy through HRC, racing is part of the brand’s DNA — a platform for innovation, passion and the development of new generations.

For MotoGP’s return to Brazil after 22 years, Honda transforms its presence into a festival-scale fan zone: a multi-level, open structure designed for visibility, immersion and circulation — bringing racing, products and hospitality together in one high-impact environment.

The space connects the full Honda ecosystem in a single journey — motorcycles, cars, ATV, power products, Honda Store, racing machines and brand heritage. Product exhibition becomes experience, turning the fan zone into a living expression of Honda’s scale, technology and performance culture.

The HRC universe moves closer to the fans through pilot-led moments, shareable touchpoints and objects built around racing culture. Cards, patches, apparel and collectibles turn participation into something personal — extending the experience beyond the fan zone itself.