Chapter
01
The Community Writes the Brief
Instead of creating another recipe collection from the inside out, Moça invited the people who already had their own brigadeiro rituals to become part of the idea. Recipes, memories and unexpected combinations became the raw material for a project built with the community rather than simply presented to it.
Mês do Brigadeiro / Community CultureLeite Moça / Film
Community → Curation → BookCollaborative Editorial Process
02 From Community to Book
Chapter
02
From Community to Book
The submissions moved through curation and testing before becoming a cohesive editorial experience. Illustration, lettering, food imagery and the visual language of Moça connected many individual stories inside one digital book — turning participation into something people could read, share and keep.
The Complete BookRead / Explore / Download
03 Results That Made History
Chapter
03
Results That Made History
The idea travelled far beyond the book itself: 71 million impressions, 11 million engagements, 1.3 million views, 27 pieces of content, 11 thousand interactions, 36 thousand link clicks, 90% brand health and thousands of ebook downloads helped turn a community project into measurable brand impact.
Project ResultsSprinklr / Google / Meta
