RAFAEL LEMOS  |  CREATIVE & ART DIRECTOR  |  SÃO PAULO/BRAZIL CHAMBINHO FESTIVALZINHO
EN/PT | CLOSE ×
05 / Selected Work

CHAMBINHO
FESTIVALZINHO 2026

ClientChambinho
Year2026
RoleCreative / Art Direction / Design
TypeBrand Experience / Festival

A playful brand experience that turned Chambinho’s visual universe into a space for families to play, create and connect.

CHAMBINHO FESTIVALZINHO header image
Spatial concept / 3D studyFestivalzinho 2026
Chapter
01
Concept & Visual Universe
A playful and immersive space translating Chambinho’s universe into a warm, vibrant and memorable family experience. Welcoming & Vibrant: warm colors, soft lighting and friendly forms invite families in. Interactive & Fun: games, activities and playful areas spark curiosity and connection. Delicious & Memorable: Chambinho stays at the heart of every moment, linking flavor and fun.
Aerial 3D view of the Chambinho Festivalzinho experience
Front interior view of the Chambinho Festivalzinho 3D environment
Creative activity area in the Chambinho 3D environment
Playful hopscotch area in the Chambinho 3D environment
02 From Render to Reality
Chapter
02
From Render to Reality
The spatial concept was developed in 3D and carried through to the final build with strong visual fidelity — from the main booth and garden lounge to the creative area, playful moments, photo opportunity and social spaces.
Front 3D render of the Chambinho Festivalzinho booth
Built Chambinho Festivalzinho booth at the event
3D RenderBuilt Experience
Rear 3D render with Chambinho photo opportunity area
Built rear area with Chambinho photo opportunity
3D RenderBuilt Experience
03 Live Activation
Chapter
03
Live Activation
A joyful and immersive brand experience designed for the whole family. Playful experiences, family connection, product sampling, creative activities and memorable moments turned the space into a living expression of Chambinho, connecting children and caregivers in an affectionate and memorable way.
Chambinho product sampling during Festivalzinho
Children taking part in a Chambinho coloring activity
Children taking part in a Chambinho folding activity
Child playing the Chambinho memory game
Child playing Chambinho hopscotch
Playful ExperiencesFamily Connection
04 Brand Details & Giveaways
Chapter
04
Brand Details & Giveaways
Each piece was designed to spark joy, encourage creativity and create lasting emotional memories. Thoughtful details, bold colors and Chambinho’s iconic universe extended the festival experience beyond the event itself.

CREDITS

ClientChambinho
ProjectFestivalzinho 2026
Creation, Art Direction & DesignRafael Lemos
Creative & CopyAnanda Mira
StrategyLaura Reis
Project & 3DJulio Aurélio
Creative DirectionThiago Aranha / Fabiana Lucone

KEEP LOOKING

AMAZON APP DAY 26
AMAZON APP DAY 262026
NISSIN CAMP NOODLES
NISSIN CAMP NOODLES2025
HONDA MOTOGP FANZONE
HONDA MOTOGP FANZONE2026
NEVE × LOLLAPALOOZA
NEVE × LOLLAPALOOZA2026
BADEN BADEN TASTE SP 26
BADEN BADEN TASTE SP 262026
FALLOUT / PRIME VIDEO
FALLOUT / PRIME VIDEO2024
O LIVRO MAIS DOCE DO MUNDO
O LIVRO MAIS DOCE DO MUNDO2023
AUDI E-MOTIONS
AUDI E-MOTIONS2025
VR — DESCOMPLICA & MULTIPLICA
VR — DESCOMPLICA & MULTIPLICA2025
GAC — AION UT / reCHARGE
GAC — AION UT / reCHARGE2026
PRIO — I LOVE CORRIDA STORE
PRIO — I LOVE CORRIDA STORE2025
LEVI'S 501® — 150 YEARS
LEVI'S 501® — 150 YEARS2023
KITKAT × ROCK IN RIO
KITKAT × ROCK IN RIO2022
EDIT + MOTION
EDIT + MOTION-
NISSIN THINKING
NISSIN THINKING2027
SÃO PAULO GAMES
SÃO PAULO GAMES2026
CUP NOODLES × CCXP 2026
CUP NOODLES × CCXP 20262026
BRADESCO × OKTOBERFEST 2026
BRADESCO × OKTOBERFEST 20262026
JOVI X300 SERIES ON TOUR
JOVI X300 SERIES ON TOUR2026