Chapter
01
Camp Noodles — Concept & Visual World
Blue Lock turns the search for the world’s best striker into an intense training program. For CCXP25, Cup Noodles brought that premise to Brazil with Camp Noodles — a football-inspired tryout designed to find the next great No. 9.
02 The Training Ground — Spatial Design
Chapter
02
The Training Ground — Spatial Design
A 180 m² training ground translates the visual codes of Blue Lock into a high-impact Cup Noodles environment. Neon lighting, sports graphics, open sightlines and integrated retail turn the booth into both an immersive arena and a highly visible landmark inside CCXP.
Training GroundSpatial Overview
03 The Tryout — Participant Journey
Chapter
03
The Tryout — Participant Journey
Fans enter the Camp Noodles selection in groups of five. After an official player photo and team bibs, they move through three challenges designed around the essential skills of a striker: ball control and finishing, game reading and speed. With every round, players are eliminated until one final scorer remains.
Player IdentificationSkill Card Reward
04 Fan Culture & Collectibles
Chapter
04
Fan Culture & Collectibles
The experience extends beyond the challenges through objects built for fandom. Personalized player cards, exclusive jerseys, scarves, flags, keychains and Cup Noodles characters turn participation into something collectible — giving fans physical and digital memories to take beyond the booth.
